Our four and five star serviced apartments in Birmingham blend boutique hotel comfort with the space and freedom of an apartment. We would like you to think of our serviced apartments as the hip alternative to a hotel – the equivalent of your own suite – kitted out with bespoke pieces from some of the hottest UK designers but with the independence, personality (no two are the same) and value of your own wow apartment.
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From New Street Station The Rotunda is a three minute walk from New Street Station. When you come through the ticket barriers head left and follow the exit towards Bull Ring. Once outside (in the fresh air not in the shopping centre) continue straight ahead to the end of the station approach (Debenhams is opposite you) and then turn left towards the Rotunda (the tall cylindrical building). Keeping left, walk up the steps, past the Tourist Information Centre, then Zara and keep walking (you are now walking around the outside of the Rotunda). The entrance to the Rotunda is immediately after Zara. Press the bell button for us and the 24 hour concierge.
From the motorway network
From the North: Leave the M6 at junction 10, then take the A454 (signposted Walsall), followed by the A4148 (signposted Ring Road, Cannock, then ring road Birmingham) and then the A34 into central Birmingham (signposted City Centre and then Bull Ring, Shopping). Keep following the signs to Bull Ring and park in the Bull Ring Centre Car Park. The route is extremely well signposted but if you want detailed directions from your starting point use the AA’s route planner. Type in the postcode B5 4BU for Bull Ring. http://www.theaa.com/travelwatch/planner_main.jsp
From the South: M1 or M40 to the M42 (junction 4) then the A34 signposted City Centre then Bull Ring. Park in the Bull Ring Centre Car Park. The route is extremely well signposted but if you want detailed directions from your starting point use the AA’s route planner. Type in the postcode B5 4BU for Bull Ring. http://www.theaa.com/travelwatch/planner_main.jsp
Car parking The car park costs £16 for a 24 hour stay. We are currently working on getting a better rate for Staying Cool guests. The entrance to the nearest car park is 300m away beneath the Bull Ring and the Rotunda. It is open from 6am to midnight; the quickest route to the Rotunda is open from 6am until 10pm. So if you are arriving before 10pm, park as near to the Debenhams entrance as possible. When on foot go through the glass doors marked West Mall and Debenhams. Take the lift to Level 3. Walk straight ahead, past Gap until you are in the main mall (keep to the left). You’ll walk past the Apple Shop and Goldsmiths. Exit the Mall by the Bull statue and turn left past Zara. The entrance to the Rotunda is just after Zara. Press the bell buzzer for us and the 24 hour concierge.
If you are arriving after 11pm and before 6am, you will need to use the outdoor exit. Park as near to the central pedestrian exit as possible. On foot go through the glass doors marked Central Lift and Stairs. Take the lift to Level 1. Costa Coffee is immediately to your left. Walk around it and take the first exit left towards the church. Turn immediately right up the steps and past all the restaurants until you reach Zara on your left. The entrance to the Rotunda is just after Zara. If you are arriving or departing between midnight and 6am please let us know and we will advise on where to park.
Check-in Check-in is from 3pm but do arrive earlier to drop off your bags and if your apartment is ready you are very welcome to check-in. Check-out is noon.
* if you have sat nav type in B5 4BU for the Bull Ring car park.